Mafia II - Barber Shop Link: http://www.theaveragegamer.com/2010/08/26/mafia-ii-barber-shop-tour/

This is a pop up shop to promote the release of a new video game. I found this intresting as it is specific to its target male audience, therefore attracting perspecive buyers of the game. The pop up shop experience does not mainly focus on the gaming experience itself, as it offers free haircuts and shaves. As a result, the cusumer will associate the possitive experience with the game.
http://www.theaveragegamer.com/2010/08/26/mafia-ii-barber-shop-tour/

http://www.ecofriend.org/entry/eco-architecture-kioskiosk-provides-rent-free-solar-powered-retail-space/    Link for this Pop Up



I came across this pop up kiosk which doesnt use electricity and will be powered by roof-mounted solar panels, energy-efficient lights, a laptop computer and a sewing machine. As we was talking about go green i thought it fitted in well with it. Just an idea to show uve considered the environment.

Pop up Retail

What is pop up retail?

Pop up retail is a store or a stand or an exhibition that, exhibits a brands products or their work, whether the brand is selling products or merely giving a creative insight into their company, pop up retail causes a lot of excitement and hype. Pop up Retail is an idea that is something that's here today and gone tomorrow. Its quick moving, which works well along the fast paced consumer market. Pop up retail is here to create innovative ideas and hype, which is why people want to see these pop up stores as they are not around forever, its an exciting part of the market for customers and of course a has a massive effect on brands and companies as they are going to get a lot of publicity.

Here are a few examples of pop up retail.

These are just some examples of pop up stores... whether the space is hired out or the brand has its own moveable space, the pop up principal is still very much behind the idea.

Amanda