Mafia II - Barber Shop Link: http://www.theaveragegamer.com/2010/08/26/mafia-ii-barber-shop-tour/

This is a pop up shop to promote the release of a new video game. I found this intresting as it is specific to its target male audience, therefore attracting perspecive buyers of the game. The pop up shop experience does not mainly focus on the gaming experience itself, as it offers free haircuts and shaves. As a result, the cusumer will associate the possitive experience with the game.
http://www.theaveragegamer.com/2010/08/26/mafia-ii-barber-shop-tour/