Brands Promotional Strategies

I have decided to look at brands who would be our competitors if our pop up store became reality, our main competitors would be The Body Shop and Lush, as they are very ethical brands constantly thinking of what their customers want but also by helping the planet, these 2 brands also have the same sort of products we would have, whether they are displayed in the same way these brands are our competitors.

This advertisement is for the body shop, the billboard is very different to others that are out there as its not using a real model. This advertisement is making women think about their appearance and the reality that we don't all look like models. This advert is very ironic as the model used is a barbie doll but not a typical blonde slim barbie this, doll is curvy, and showing women what the reality is.

This really relates to our pop up brand as we are not necessarily  using a model for our advertisements, so this sort of promotion would be one of our main competitions.

I really like this advertisement by Lush, its showcasing what an ethical brand they are and how their products are recycled and natural. Lush has all the same values which our brand has by being very green, which is why Lush would be one of our main competitors.