Pop up Retail and Advertising

As pop up retail is a fun and out there way to promote new and upcoming products, alot of brands or companies promote their products using below the line advertising (guerilla) advertising, this can be illegal in some cases, but this way is alot more creative than your average billboard or ad shell.

We need to consider different ways of advertising and promotion if we are going to promote our pop up store, guerilla advertising may be the way foward for our target audience.

Below are some examples and YouTube clips of Guerilla Advertsing,

National Geographic Martial Arts Guerilla Advertising

KitKat Advertising, the bench looks like the Chocolate.

Baggage Run at an Airport made to look like a russian roulette

Levi's Denim Jeans Clip of Guerilla Advertising

Levi's Guerilla Ads