i have began to create our poster on illustrator, we have decided to call the brand 'Finest' as its the cities finest work, then if the pop up store moved around the country we can change the city name infront of finest eg Liverpools finest, Preston's finest. The colours i have gone for on the poster are the colours of our pop up store very natural earthy browns and subtle greens. The poster really reflects what the brands about and what we are trying to achieve.