The aim of this blog is document our progress of our pop up store, to share inspiration and our creative thoughts.
Thursday, 17 February 2011
Development
We have now developed our brand idea further as our concept is very natural and magical we have decided to now exhibit creative writing students work in our pop up store. As this relates more to the look and feel of our store, the concept of hanging the work on tress is still the same and the models and promotion are still the same, but we now have decided to call our brand name entwined as it really relates to the tree in the store and is a very magical, intreging word, just how we want our store to be.
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Amanda
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