I found this clip on YouTube of 'Urban Orchard' for Strongbow, the product doesnt relate to our brand but the way they have promoted it, hanging their beer on the trees, the tree is made out of unwanted wooden things like chairs, coat hangers etc, which is what makes it so different, and is like our recycling idea for our brand. The same concept is their and the way they created the tree is really unique, just how we want our pop up brand to be. The way they have promoted the clip also calling it 'Strongbow Season' relates it all back to nature and the weather which is really clever.
YouTube link below.
Urban Orchard: Its Strongbow Season
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