I have been researching into environmentally friendly advertisement/promotion and have found some interesting ideas which we may be able to use for our design:
This way of marking the street is temporary as it uses salt water to create an image on the pavement, however it evaporates slowly, therefore lasting a long time. This idea is good, because it disappears without a trace, therefore this type of promotion does not cause damage/disturbance to the pavement.
This way of marking the street is temporary as it uses salt water to create an image on the pavement, however it evaporates slowly, therefore lasting a long time. This idea is good, because it disappears without a trace, therefore this type of promotion does not cause damage/disturbance to the pavement.
This Adidas promotional technique is to create the brand logo using grass. This suggests that the brand is environmentally friendly and it uses natural materials, rather than paint which can be hazardous to the environment.
This idea is similar to the idea showed previously in the blog. This idea is to clean a selected area of the pavement, to create the logo of the brand. This idea is good because it does not really use any materials, it is cheap to do and it will also fade over time, therefore it is not permanent.
Natalie F
i really love the Adidas logo on the grass and i think this really relates to our brand really well- Amanda
ReplyDeleteI think the advertising this onto grass like the adidas logo is a really good idea because as we are doing go green it will be involving the environment into the advertising.
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