I have been researching into the pop up shop for Lula Magazine's 5th Birthday. This pop up shop was placed within a Harvey Nichols store for one month. A meal took place on the revealing night of the pop up shop - adding the the hype. The main reasons in which this particularly interested me, was the use of a basic material, which I believe is cardboard, to create a luxury and boutique appearance. The basic recyclable cardboard material, is in keeping with the 'go green' theme, and the boutique look is in keeping with cosmetics and beauty. I think this may be an aspect we can consider when designing our pop up shop.
See below images:
Here are some related links:
http://fashionbite.co.uk/2010/07/02/harvey-nichols-launches-lula-pop-up-shop-pics-from-the-night/
http://fashionbite.co.uk/2010/07/02/harvey-nichols-launches-lula-pop-up-shop-pics-from-the-night/
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