Brands using Nature to promote their products

I found this clip on YouTube of 'Urban Orchard' for Strongbow, the product doesnt relate to our brand but the way they have promoted it, hanging their beer on the trees, the tree is made out of unwanted wooden things like chairs, coat hangers etc, which is what makes it so different, and is like our recycling idea for our brand. The same concept is their and the way they created the tree is really unique, just how we want our pop up brand to be. The way they have promoted the clip also calling it 'Strongbow Season' relates it all back to nature and the weather which is really clever.

YouTube link below.

Urban Orchard: Its Strongbow Season

Tree Idea further research

As mentioned earlier in the blog, we could use the tree in our design for our promotion techniques. As in the previous post, we could create an artificial tree, which could be positioned in the city centre prior to the launch of the actual pop up shop. We could hang products/treatment vouchers from the branches, creating hype and buzz about the forthcoming pop up shop. These vouchers could be used in exchange for a free treatment in the pop up shop, therefore acting as an invitation.

Tree Idea

After reading Amanda's post regarding the image of the tree, I was inspired to do some further research into this idea. I like this idea because is is in keeping with the natural theme, therefore incorporating nature into our design will help to reflect that. I also think this is a strong idea, as it will create a huge impact, especially if the tree was positioned in a paved, high street area, where you would not usually expect to see a tree. 

The above pictures are of artificial trees made by The Harder Metal Design Crew for a hotel. These trees are impressive, as they make a statement and cannot be missed, however the material choice is not in keeping with the "pop-up" idea. The reason for this is because they have been made out of metal, and are bolted to a concrete floor, meaning that they are more of a permanent fixture, rather than something that could be assembled and removed easily within a short space of time. Although I do not feel that the materials are practical for our design idea, I still feel that we could look into the idea further, maybe considering some alternative materials which are not so heavy.

Below are some imges of other artificial trees, using alternative materials to metal:




This tree has been created from random wood and hardware pieces. We could replicate this using random recycled pieces of wood we can find. 

This tree has been created from dried willow, which has been weaved the form the tree like shape. This material is good because is would be light weight and easy to move.

These are party invitations/cards, which are able to open up into a 3d model. This is a good idea, because they are made out of card, which is a light and cheap material, and also because they can be folded and transported. We could consider this fold up idea for our design.

Pop up Store Initial Ideas

I found this image on the cool hunter website and thought it was a great inspiration for our brand its a tree that shoots out of the roof of the building, i thought it would be really nice to interpret this to our brand maybe we could have a fake tree that is moveable with our store, placed in the middle that shoots out the roof, it makes it more fun for customers then, i also thought we could have the trees branches hanging inside the store and hanging off the branches can be our products. This is a fun way to present our store instead of the usual counter and sales assitant way.

                                                                         The tree inspiration

Brands Promotional Strategies

I have decided to look at brands who would be our competitors if our pop up store became reality, our main competitors would be The Body Shop and Lush, as they are very ethical brands constantly thinking of what their customers want but also by helping the planet, these 2 brands also have the same sort of products we would have, whether they are displayed in the same way these brands are our competitors.

This advertisement is for the body shop, the billboard is very different to others that are out there as its not using a real model. This advertisement is making women think about their appearance and the reality that we don't all look like models. This advert is very ironic as the model used is a barbie doll but not a typical blonde slim barbie this, doll is curvy, and showing women what the reality is.

This really relates to our pop up brand as we are not necessarily  using a model for our advertisements, so this sort of promotion would be one of our main competitions.

I really like this advertisement by Lush, its showcasing what an ethical brand they are and how their products are recycled and natural. Lush has all the same values which our brand has by being very green, which is why Lush would be one of our main competitors.

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http://vimeo.com/4197108

Grass

We need grass on the roof cuse it looks natural and interesting! And it will looks impressive in the city center!

It is easy to grow grass - just need seeds and ground.

Interesting ways how to use grass:

People from grass:

(after few days)