Entwined Brand Poster

I created this A3 poster so it could be stuck on trees as this really relates to the way our brand is going to be promoted. The poster really relates to what our brand is showcasing, creative writing talent, i used the tree on the poster again as this is our brand logo. Then used a font that would really compliment our brand, i used a newpaper article and changed the opacity in the background of the poster as i thought this was a nice touch, reflecting what our brands about.

Final Trend

We have now narrowed down our trends to a final one which reflects our brand the most, i have now created a trend analysis board to convey this trend. The trend is the modern craft trend as its really neutral colour pallette, and its use of expensive fabrics and detailed embellishments really reflected our unique brand.
As this trend is all about the little details that make up the trend.

This image really reflects the colour palette of the modern craft trend.

Development

We have now developed our brand idea further as our concept is very natural and magical we have decided to now exhibit creative writing students work in our pop up store. As this relates more to the look and feel of our store, the concept of hanging the work on tress is still the same and the models and promotion are still the same, but we now have decided to call our brand name entwined as it really relates to the tree in the store and is a very magical, intreging word, just how we want our store to be.

i have began to create our poster on illustrator, we have decided to call the brand 'Finest' as its the cities finest work, then if the pop up store moved around the country we can change the city name infront of finest eg Liverpools finest, Preston's finest. The colours i have gone for on the poster are the colours of our pop up store very natural earthy browns and subtle greens. The poster really reflects what the brands about and what we are trying to achieve.

Grass

Hey just been playing around trying to give the impression of the cut out grass. Don't know what font to use or haven't though of a logo jus played around with shapes to give the impression of cut out grass. So if anyone has ideas for fonts or a logo let me know and il try it out. Will make the final ones more 3d when we have decided on a font and logo. 

Lydia

initial sketches for tree tag

These are my initial sketches for the tree tag. thought it might be a good idea to keep with the natural theme we are going with and design the tags in the shape of leaves to hang on the trees.

Lydia 

Promotion

This is a poster that i have found that incorporates the idea of pop up. The boxes that show the idea of a pop up sale are all cardboard giving the impression that they are not a permanent fixture and give the indication of moving. By having a 'pop up' sale makes the customer want to act fast because they know that it wont be there for long and they may miss out.

Lydia