Tuesday, 22 February 2011

Scaled Drawings


Here are 2 scaled drawings that i have done. The first one is scaled 1:50 but after i had drawn it i realised it was too small for a model as it wouldnt show off as much detail as a bigger scaled model would. On it i have included the exact measurements we chose would be suitable for the pop up.
This next one is scaled 1:20. It is a perfect size because it isnt to big and isnt too small. When i came to scan this one on the computer, because the scale was bigger it wouldnt fit on the scanner so missed some of the branches off. I decided to include it anyway to show the size of the chosen measurements to scale.

Monday, 21 February 2011

Further Development of Unit Design

As can be seen in the previous post, we have agreed to go with the circular unit, which gives a flowing and tranquil effect. We now wanted to further our natural ideas, therefore we decided to incorporate an artificial tree within our design, which was influenced by an image as posted earlier in the blog.

We also wanted to incorporate glass/plastic into our design, which may be frosted or translucent. The reasons for using this material is because is will allow light through, giving a natural feel, however as it will not be completely transparent, visitors will want to go inside the shop, so that they are able to view the contents inside properly. This is a way to entice the visitors into the shop.

Another way of enticing the visitors into the shop is by creating an interesting, magical entrance. We want to do this by using skins of a glass wall and a solid opaque wall, to create a curved walkway for the visitor. This idea will create an experience for the visitor, adding to their magical and slightly surreal experience within the pop up shop.

Here are some further sketches of our developed idea:


This is the first developed sketch, to show our tree idea. This idea does not however show any walkway or glass/plastic use.




This idea encorpoates the idea of having skins. The inner wall would be a solid opaque wall, and the outer wall (creating the walkway) would be a translucent material. 


This third sketch shows the inside of our design. As can be seen, glass/astroturf has been used on the floor of our design, which has been mentioned previously in the blog. This sketch also shows the use of the trees  branches to exhibit work. 

Development of Unit Design


When thinking about the design of our Pop Up Shop, we all agreed to go with a natural theme. This in mind, we started to sketch our ideas, beginning with looking at a circular shape for the unit itself. Here are our original sketches and ideas:






As can be seen in these sketches, we went with a circular base shape, however these sketches are not finalised, as there is no consistence in roofing door position, size etc....

I will next post our developments from these initial idea. 

Music

When people go into our pop up store we want them to feel like there away from all their stress and in total relaxation, so i thought this YouTube clip of this piece of music really related to how soft, calm and natural our brand is.

Moby - Porcelain

Finishing Touches to our promotion

Our brand name is Entwined and our brand is all about going on a magical journey and feeling excited and enticed by our pop up store, so for all our promotion we kept the brand logo the tree throughout. We also chose a font off 'dafont' website which really made our brand unique and special.

Our Font
This image of the tree is our brand logo which we used on all our promotion.
We adapted it on illustrator to relate to our brand by changing the opacity etc.
Our brand strap line we decided would be 'Artisitcally showcasing talent' as even though its not art we are promoting, what we are promoting and the way we are is very artistic and creative.

Sunday, 20 February 2011

tree tag

This is the tree tag i have created it has the same information as the poster. this would hang off a tree branch for people to pull off and read. The shape is in keeping with the natural trend of the pop up store we have chosen.

Lydia 

Grass logos

These are the two final grass branding logos that i have come up with. I have used a a font from dafont.com called tree like and in-printed it into an image of grass. The other one is our brand logo. We have used this as a brand logo because it ties in with the tree in our pop up store, also the reason for choosing the font type.


These would both feature around preston to give hype about our pop up store.

Lydia